Marketing mix Essay Example | Topics and Well Written Essays - 2750 words

merchandise mix - Essay ExampleConstantinides described from many explore scholars the weaknesses and the possible propositions to modify this selling mix. several(prenominal) marketing mix have been proposed to be used by practitioners in a bid to purify the total influence that they impact on the total sales (Constantinides, 2006).Among the marketing mixes that have been proposed, is the traditional 4Ps which simmer down stand out as a framework that is used by many marketing practitioners. The research showed that indeed many scholars have been raising their concerns about the unsuitability of 4ps framework being used in the marketing strategies by companies or corporations or business entities wishing to capture the 21st century customers attention. His conclusions hold with his initial assessment and prediction of the same. It is however, noticeable that much of the propositions he relies on have not been well-tried but are just personal recommendations of the other previ ous scholars. Nevertheless, the case study gave an insight into the precise much argued topic about the appropriate marketing mix that should be used in directlys ever dynamic business world. This whole work again makes it a critical stretch forth to even want know whether the 4ps of marketing is currently applicable to the customers as a mood of marketing strategy.The author Efthymios Constantinides is a well experienced person as a lecturer and an expert in the corporate world with a doctorate degree in Virtual marketing. He therefore, is well learned with the required knowledge to write on a topic like this. The doctor according to the way he writes, probably targeted the marketing practitioners as his audience in this publication as well as fellow researchers evidenced at the end of his conclusion remarks where he recommends that further research should be do on the same field. It is also true that these were not the only target audience to Mr. Constantinides going by the