Marketing Mix Paper Research Example | Topics and Well Written Essays - 1250 words

Marketing amalgamate - query Paper ExampleThe productions are high priced. apple as a brand is regarded as a symbol for high status and trendy fashion. So it can be said that though existence a market leader, orchard apple tree competes with itself and launches better and improved versions of its own product. Table of Contents Introduction 4 Marketing Mix 5 Product 5 Price 5 Place 6 advance 6 Implementation of Marketing Mix in apple Inc 6 References 8 Introduction apple Inc is a US based multinational organization engaged in manufacture of digital electronics and data processor hardware equipments. The company was founded in the year 1976 by the name of Apple Computers Inc and since then it has grown into a mammoth organization with a formidable brand image. In the year 2007 the company renamed itself as Apple Inc. The company is presently listed on the bourses of the NASDAQ and the New York Stock Exchange. The company is presently headed by Tim Cook unrivaled of the most d ynamic rail line leaders of the modern world. The company is known for its innovations in technology and carry out cutting edge technology products that are unmatched by any of its competitors in the market. Apple Inc was one of the pioneers in the industry that designed computers like mackintosh (Apple, 2011). The tutelage and vision of the organization is to be an innovative market participant that manufactures products that are unique, distinctive and highly innovative in the market. The main mission statement of the organization is an apple at every desk. The company aims to create innovations that are simple tho elegant and are highly technology intensive. The companys mission is to provide the best look and innovative products to customers across the globe. The company aims to be a global leader in its product course of instruction and has accordingly made a global presence by having a dedicated presence in almost all the major economies of the world. The vision and mis sion statements can be largely correlated with its business strategies that involved launch of products like I-phones, I-pads that are highly technology intensive and have attracted a huge attention from the target market audience by virtue of their innovative features. Marketing Mix Product Apple Inc has an impressive product portfolio comprised of a large array of innovative product offerings. by from the companys traditional products like Mac the company as well manufactures a range of early(a) products including iPods, iPhone, and iTunes. IPods include portable music players that have a sleek design and highly spellbinding features that allows audio as well as video files to be run by the user. I-phone is yet other innovation developed by the organization in the lucrative mobile telephone segment. The unique product tries to amalgamate the excitement of a mobile phone with innovative features like excellent graphics and deliberation options. The delightful looks make it an attractive option for any individual. Apple also made a denudate into the software industry with the launch of the Apple I tunes. This product is essentially a music player that is compatible with both iPods as well as personal computers. In addition to this the company has also produced softwares like I sync, Mobile Me etc that are essentially in the software segments. Apple in its most recent activities has launched the