Why would a firm choose to trade internationally, reasons and the plan Assignment

Why would a steady choose to tack transnationally, reasons and the plan - Assignment ExampleYour assignments requires that you utilise at least six indicateences in addition to your text, rather including some journal articles. You may use no more than two URL Websites (This does not refer to journal articles) Background ContentIncontinence (CI)is an AustralianBiomedical Company.It is a thirdgeneration stolon business ofafamily controlled company. The founders, two Germanmigrants with exceptional engineering skillshavepioneeredplasticinjection molding inAustralia and havea worldwidereputation fortheirinjectionmoulds. They supplyindustryworldwide withtheir products construct to precise specification in Australia. Theyhave followed theMittelstandphilosophyofGermanysmanufacturing sector. Two third generationmembers ofthe familyhave reached the raisingof surgeryandpioneered saucily surgeryand techniques to treatpatients suffering frombladder andurinary piece of land illnesses and a lso from prostaticproblems including cancer.Theirmost recenttreatmenttreatsincontinenceby insertingan artificial sphincter around theurinary tract to allow incontinent patientsto controltheemptying of the bladder. This is donebyactivatinga micro scat inserted ina flapin the abdomen using a small device often like a remote control fora motor car.... facing thecompanyis how tointernationalize thisnew and potentiallyhuge business.The traditionalfamily approach of manufacturing and exporting to specification may not be the shell way.The productis not just the hardware (artificial sphincter,controller, software and switchingdevice) but thediagnostic techniques, theoperation, theknowledgeand experience. Your working class is toanswer thefollowing questionsin the context of this company Question 1 a. Whywoulda firm likethischoose to tradeinternationally? Stateyour reasons clearly andconcisely. b. Describe concisely the main types of international business this firmis likely to set up in the short term and longterm. separate reasons for yourchoices. c. Whatdoesthe termglobalisationmeans in relation tothisbusiness? 1. a) Incontinence is the problem where the patient has a problem in controlling the emptying of the urinary bladder. It becomes an involuntary action where the patient complains of urine wetting (Minassian, Drutz & Al-Badr, 2003, p.1). There are many physical as well as psychological problems that can occur to it. Urinary incontinence occurs globally in huge numbers mainly affecting the female population. In a key out it was found that UI was common in the white female population than in the dumb (Minassian, Drutz & Al-Badr, 2003, p.331). Apart from the European and the African continent, it is also prevalent in the Asian countries like India. A report in the newspaper The Hindu in India showed that a huge number of the people especially females suffered from the problem. more acute was the fact that these patients felt embarrassed to consult the do ctor (Varma, 2012). It is here that the Australian company CI can establish its foothold. The company